Podcasting news is reporting that the gap between advertisers & audience is growing.

It’s already apparent that advertisers aren’t sure where to advertise on the Internet, how to advertise in new media or how to measure their success, and they’re spending their money on old media as a result, even though they know traditional advertising is becoming less effective.

According the Podcasting News, “for every $1 advertisers spend on ads in Internet video, they spend $100 on TV ads.”

From what I have observed, advertising campaigns have fallen in line with the lack of solid network programming - treating the viewer as some sort of child, dumbing down the content and the associated advertising that fills the gaps in between.

From the Solo VJ perspective, this article does bring a ray of hope for those looking to develop a business model to distribute solid, intelligent content that also brings a level of creativity to the medium.

Read the full article and decide for yourself.