Website Marketing Videos – the bluprojekt perspective

As a business owner looking to increase your visibility on the net, you should seriously consider just how powerful online video is as a marketing tool. A professionally produced embedded video by bluprojekt is a tool to promote your brand by connecting with your customers. It also provides insights into your company’s personality by providing a behind the scenes look at who and what the company is. In addition, a well done web based video can be shared virally on social media sites with the potential to increase your visitors, and possible conversion into a customer sale.

As the principle behind bluprojekt, I’ve done testimonial web videos for clients where either or both the client and their customers tell their experiential story. I’ve produced slice of life stories, giving the viewer a sense of who the person is, what they do and why. I’ve produced videos for non-profits to promote their cause in the areas of sustainability, urban growth, and other areas that require what bluprojekt does in video production for the internet.

Important aspects that I believe helps keep the viewer engaged in the clients branding web video is in incorporating information that is authentic and entertaining – what I term “Factual Entertainment”. These ingredients not only attract viewers, but will compel the viewer to share the video to those whom they feel would benefit from it’s message. When I consult with a client for producing their web video, I recommend to them that they be sincere and be engaging. Since attention spans are short , I recommend keeping the video no longer than 2-3 minutes in length, unless the client specifically requests it to be longer. Make sure your video can be embedded and emailed so that it can be shared on different social media sites. bluprojekt consults with each client to help them understand that their web video can be embedded into websites, blogs, electronic newsletters and is the most affordable and effective way of getting their branding message out. It’s important to remember that this is your brand, so be conscious in your messages consistency. Your approach needs to have same high level of quality as you would in other promotions.

Don’t insult your viewers intellegence. You can relay your message with personality without hard selling the viewer.