Recently I was approached to bring my skills as an Immersive Video Journalist to a series related to the ocean realm being pitched to Chinese National TV. It would entail working in a lean production team that models after the Solo VJ paradigm - one presenter, one producer and myself shooting all content both above and underwater.

Maintaining contact with the producer, he recently confided that his contacts in China responded with lukewarm enthusiasm. Not being one to stand by the sidelines and hope the traditional means of creating and broadcasting content was the only way, I made a generalized concept pitch to the producer and host and found the initial response to be lukewarm. There is the notion that to be successful one has to vie for the attentions of traditional channels of distribution.

I’ve been told on more than one occasion that I am too forward thinking - seeing and striving for opportunities that are even past the bleeding edge. Now Adobe has a major initiative for being an all in one solution for creating and delivering content via the Internet that, if implemented correctly, will drastically change the face of content delivery - even in HD.

I recently posted another piece here on my blog about pitching the concept and how to think outside the box regarding content distribution.

At what point do we succumb to the continued onslaught of technology to the point of overload. Not only do we have to be the best visual content creators we can be, we now are tasked with being technology savvy. It doesn’t’ help when the tools we use are on a short as a nine month turnover cycle.

Maybe I’m just old enough to see this as a means of increasing the consumption of manufactured goods and that there is sufficiency in what one has - and I am seeking additional input from those whom I respect in the profession to lend their insights about this topic.

I’ll be posting more as I continue my research into this topic.