The newspaper & solo vj detractors are at it once again.

I discovered a recent Apple marketing video showing some of the inner workings of The Washington Post’s integration of multimedia as a part of their adapting to declining market conditions affecting print news media.

Although this is a marketing tool for Apple to promote their products, if you look past Apple’s marketing hype, you begin to understand what can occur when news organizations become forward thinking and in the majority of instances, surpass the so called experts - in this case, TV news distribution.

In the video, a comment that struck me as eye opening was the Washington Post winning an Emmy, in the category of broadband news. By diversifying their content, TWP, meets and in reality - exceeds, the very entities who have thought they were untouchable. Another quote in the video states 50 post reporters work with video cameras - that surpasses every TV station I’m aware of in regards to individual station staffing and reporting the news as it should be.

The b-roll detractors become more hostile as this kind of information is brought to light. They see the writing on the wall, and yet fight as if their lives depend on entrenching themselves in an archaic way of doing things.

The newspaper and solo vj movement brings to the table more than the elitist TV shooters can. We have been content creators who are adapting from shooting stills to creating compelling multimedia content, from stand alone stills, to slideshows with audio narratives, to full blown video packages. I don’t see TV shooters making such a claim - or showing that kind of diverse experience.

Looking at what the Washington Post is doing compared to broadcast or local news is readily apparent - the former is providing unique and compelling content - the latter, is old and busted.

Watch this video and draw your own conclusions.